In-store advertising: Covering a wall of this Tech Showcase store in the San Francisco International Airport was an ambitious project. On the creative team at Monster, I worked directly with the owner of the company to create retail advertising for passing travelers. Our primary communication being when you hear the sound of the products you'll believe their audio quality. See more.
Storyboard sketches: A special assignment at Monster, Inc. these storyboard drawings became a 30-second commercial for Monster's Superstar Bluetooth speaker featuring basketball legend Shaquille O'Neal. The Superstar brand manager had a drafted script and asked me to put pencil to paper to visualize how the story would be framed. It was a funny concept showing the size relationship of the small portable speaker to Shaq. View the commercial.
Consumer electronics packaging: For this floating portable speaker from Monster, Inc., I created the SuperStar BackFloat brand and packaging pictured above. This innovative speaker floats on water and is Bluetooth enabled. It's ideal for use in a swimming pool, hot tub, bath, shower and at the beach. The packaging came together nicely with a subtle ripple in the background and spot varnishes on the logos and product renderings. BackFloat is the second speaker in the Monster SuperStar line. See more.
Poster design: A large format poster (6' x 8') created for a major consumer electronics show, this layout shows European star Baptiste Giabiconi wearing Monster Inspiration headphones. Inspiration are over-ear, noise canceling headphones marketed to an adult male demographic. The design uses subtle branding with luxury lifestyle photography as the main selling point. View more posters from the 2014 CES event.
Homepage layout: This design for TiVo's website announces a new product that streams TV shows to mobile devices. With a cinematic background, the homepage was designed to include a primary marquee communicating brand messaging. Top navigation features a simplified logo and links to main e-commerce areas. A group of secondary tiles support relevant marketing initiatives. Social networking and company information are reachable through footer links.
You can view a five year progression of tivo.com homepages on my blog post.
Consumer electronics packaging: This carton artwork for the TiVo Premiere XL4 DVR required a short turnaround of only five days. The XL4 model was the most advanced, high-end product available from TiVo at the time. I wrapped the carton in an orange pattern as a throwback to the company's original branding. The four tuner recording feature is emphasized by the XL4 acronym which also represents a large two terabyte hard drive. Final creative was approved on day four and met our deadline to get into retail on time.
Integrated campaign: For the launch of the XFINITY On Demand feature on TiVo Premiere, I art directed a multichannel campaign in the San Francisco Bay Area. Our Brand team created a regional advertising initiative with transit buses, billboards, BART station posters, print ads and more. During this three month ad campaign, sale numbers more than doubled for the area.
Landing page design: The purpose of this layout is to educate people about a whole home television experience. An overarching concept promotes a modern lifestyle. One where every member of a household has freedom to watch their favorite entertainment from anywhere. Lifestyle imagery used here is from a photo shoot I art directed. The icon in the upper right is one I created for the whole home product series. This layout leads with benefits of owning the products, then gets more specific about the technology lower on the page.
I [TiVo] campaign: Here is an idea I came up with during a visit to New York in 2009. TiVo needed a way to express its brand with the same passion people use when they speak about the entertainment they love. This concept stands on the shoulders of design giants Michael Cronan and Milton Glaser. My initial idea was refined to represent four content categories that TiVo supports: TV, Movies, Music and Web.
TiVo commercial storyboard: A 30 second launch commercial announcing TiVo for Charter Cable TV is mapped out in the above storyboard. In this spot, I created a problem/solution dialogue where complex modern TV viewing is made simple. A universe of programs is represented by fragmented blocks. The animated character brings these blocks together onto a single TV screen. Solving a puzzle of hundreds of channels plus Internet video content. This storyboard was later made into a commercial. You can view the final spot in quicktime format here.
Staycation sweepstakes: This online contest included a grand prize living room makeover by Erinn Valencich. She is an industry leading interior designer who often appears on HGTV. To give a vacation theme to the logo, I used a decorative House Industries typeface paired with Helvetica. The house and palm tree idea came while drawing preliminary thumbnail sketches. Along with the Staycation logo, this project included two landing pages. The number of email addresses collected from the entries was more than three times the predicted goal.
Hotwire air sale and TripStarter modules: While employed at Hotwire, I maintained the marketing creative for the homepage and product landing pages. In the above flights landing page layout, I designed the Air Sale promotion among other modules. TripStarter is a travel planning tool which I branded with a red icon of a traveler rolling a two wheel suitcase. An email collection module reflects the look of the travel search fields.